Empowering

Independent Artists

What we are

Lead-In Record Co. uses robotics to make vinyl records on-demand for independent (indie) artists.

We are a team of engineers and musicians developing hardware and software to progressively automate vinyl record manufacturing. Our mission is empowering independent artists and we envision a world where the complexity of creating high quality records is accessible at scale for all indie artists.

Where we are

Founded in 2023, we have worked tirelessly on our platform & service that was first showcased at SXSW 2023. After many trials, tests and optimizations, we are currently undergoing an artist pilot program with our current waitlist. The flywheel created by our artist pilot program has allowed us to iterate and push Lead-In to the next level.

Who we are

  • Maximillian Obasiolu

    Founder & CEO

    Maximillian is a former jazz trombonist with experiences in A&R, booking and talent buying. Outside of music, he is an electrical engineer with experience across big tech (Google, Micron Semiconductor) and startups (Lightship RV, mHUB)

  • Kevin Chou

    Lead Mechanical Engineer

    Kevin is a lifelong tinkerer and former pianist & violinist. As a mechanical engineer with design & fabrication experience in consumer hardware (ADATA) and medical devices (Resilient), he has a sharp attention to detail.

  • Jamar Fraction

    Head of Digital Products

    A former clarinetist and drummer. Jamar is also a product manager and software engineer with 5+ years of experience in enterprise and consumer big tech companies (Salesforce, Microsoft)